About Parkview RV Center in Smyrna, Delaware
Founded in 1968 by Robert Horsey, Parkview RV Center is Delaware’s longest running family RV dealer. Now in the third generation of the Horsey family, Parkview RV Center’s mission statement is; “To provide superior products and personal services which foster lifetime relationships between our associates and customers. To achieve our mission, we will create a team which will remain focused and encourage 100% involvement from all! We will support each other with the knowledge, skill, and desire which will create a high standard of excellence.”
After many years of experience in the RV business, the Horsey family has identified the most important attributes of encouraging excellent customer relationships. The four main attributes that Parkview RV Center focuses on are company credibility, sustained superior product quality, best purchase and RV financing terms, and uncompromising personal service.
- Company Credibility - We believe that the character of our leaders and associates, through continuous training, must model our values of honesty, respect, understanding, and loyalty. This focus is what enables us to grow and cultivate lifetime relationships with our loyal customers.
- Sustained Superior Product Quality - To make your camping experience as easy and convenient as possible, our intent is to provide access to the latest and greatest products at reasonable prices.
- Best Purchase and RV Financing Terms - In an effort to garner trust and ensure a hassle free purchasing experience, we are transparent in our dealings and take pride in obtaining the best deal for each individual customer’s financial needs.
- Uncompromising Personal Service - We will seek to first understand the concerns of our customers and will always be willing to work together to reach reasonable solutions.
From the humble beginnings, Parkview RV Center was actually a used car lot started by Robert Horsey, who had dreams of one day adding recreational vehicles. With a focus on cleanliness, organization, and service that still remains today, the used car inventory was always in good mechanical condition and sold with a 30 day warranty. In its infancy, Parkview RV Center was staffed solely by Robert Horsey, his wife, Lucille, and one other employee. In an effort to grow a true family business, the Horsey family made personal sacrifices and worked tirelessly to ensure the business survived. You could even find the Horsey children; Gary, Brenda, Rick, and Randy on the lot cleaning and washing cars when not at school. The hard work paid off and Robert’s original dreams became a reality, when in 1970 Parkview RV started carrying their first recreational vehicles, Nimrod tent campers! It was then that the Horsey family realized how much fun it was helping others find the right RV and family passion that continues today was born!
By 1971 Space Age, Globestar travel trailers, and Swinger motor homes were added to the inventory and additional employees were hired to keep up with the growing demand. In 1973 amid a time when the Arabian oil embargo was devastating the recreational vehicle industry, causing many dealers to close, Mr. Horsey took a risk by adding the Prowler travel trailer line in 1973. At the time, Prowler was the #1 selling travel trailer, and the decision paid off, as Prowler trailers were a huge success for Parkview RV for years to come. It was also in 1973 that Robert and Lucille’s son, Rick graduated from college and was hired to be the service manager for the dealership. The next 5 years brought many changes to the industry and dealership alike. The Horsey’s youngest son, Randy joined the team, working in the parts and service department and Rick Horsey moved to manage the sales department. Sales were up to record levels, new motorhome lines were added, and more staff was again needed to handle the growing business.
In the decades that followed, Parkview RV Center weathered many storms. From an after-hours fire that completely destroyed a service building to economic recessions, the family stayed true to their roots and core business beliefs. With the struggles came new challenges and opportunities as well. In 1985, Winnebago Industries approached Parkview RV Center, looking for a local dealer. As a leader in motorhomes for years, Winnebago was regarded as the most innovative recreational vehicle manufacturer. Parkview RV Center signed a dealer agreement and a greatly valued business partnership began.
Unfortunately, in November of 1986, the founder, Robert Horsey passed away after a brief battle with cancer. It was then that Rick Horsey, his son, became the president of the company and the rest of the family rallied to help continue the Horsey legacy. Rick’s wife, Sharon joined the business assisting with day to day operations and accounting, while his mother, Lucille continued working in the titles and accounting departments until her retirement.
Today, the core values of the founders continue with the 3rd generation of owners, Rick and Sharon's children, Ryan and Amy. The values of honesty, integrity, respect, responsiveness, compassion, and courtesy to associates, customers, and stakeholders are the cornerstone of everything. Offering an exceptional customer experience has always been the main focus for the Horsey family and it shows in their loyal customer base. As a show of appreciation Parkview RV conducts a rally each spring for our owners, operational seminars to further education, and sales promotions including special discounts on parts, accessories, and labor throughout the year. The purpose of the company is to serve our customers, associates, community, and country. We at Parkview RV Center take our responsibility seriously and strive to be the best!